DNAInfo: Supergroup Forms to Promote Harlem Businesses

HARLEM — It started out as a way to raise money for the holiday lights on 125th Street in the middle of a recession. Now a collection of Harlem community groups is banding together to promote businesses in the neighborhood.

The Promotional Alliance of Harlem consists of the 125th Street Business Improvement District, Harlem Business Alliance, Harlem Park to Park and the Aloft Harlem Hotel. With a mantra of “Fun, Fashion and Food,” the group, which has about 1,000 businesses under its umbrella, is out to highlight all Harlem has to offer.

“After the economy went down we came together to make the lights happen. That developed relationships and we started looking at how it could be more than 125th Street,” said Barbara Askins, president of the 125th Street Business Improvement District.

Read More at: https://www.dnainfo.com/new-york/20120514/central-harlem/supergroup-forms-promote-harlem-businesses/